About Big Apple Coaching LLC
Big Apple Coaching was founded on a simple belief: that professional growth should be both strategic and deeply human. We bring together the science of learning and development with the art of meaningful coaching to help professionals gain clarity, confidence, and purpose in their careers.
Rooted in the energy and resilience of New York City, our practice is designed for individuals navigating change, reimagining their direction, or seeking greater fulfillment in their work. Whether you’re exploring what comes next or ready to move forward with intention, Big Apple Coaching helps you take that next step with thoughtfulness, purpose, and confidence.
Meet Joseph
Joseph Amodeo, MPA, MS, MA, BCC, CRC, CPTD, CCC
Founder & Principal Coach
Joseph Amodeo is a career development professional, educator, and career counselor who helps individuals find clarity, confidence, and purpose in their professional lives.
With more than 15 years of experience in workforce development, vocational rehabilitation, and human resource development, Joseph brings a unique blend of research-based insight and practical coaching expertise to every session. His approach integrates the science of adult learning with the art of human connection, helping clients translate reflection into action and build meaningful, sustainable careers.
Joseph is known for his person-centered, evidence-informed coaching style. He partners with clients to explore what drives them, clarify their goals, and create momentum toward change within a supportive and structured framework. His work is grounded in the belief that career growth should be both strategic and deeply human, shaped by values, strengths, and purpose.
In addition to his private coaching practice, Joseph serves as CEO of Lincoln Square Coaching LLC, an organization recognized for its innovative workforce and transition services for individuals with disabilities. His leadership in that space reflects his broader commitment to helping people at every stage of career development, from early career exploration to professional advancement.
Joseph holds graduate degrees in Rehabilitation Counseling, Public Administration, and Political Science, and is currently completing his doctorate in Human Resource Development, where his research focuses on psychological safety, dialogic organization development, and workplace learning.
He also holds several professional certifications, including Board Certified Coach (BCC), Certified Career Counselor (CCC), Certified Rehabilitation Counselor (CRC), Certified Vocational Evaluation Specialist (CVE), SHRM–Senior Certified Professional (SHRM-SCP), Certified Professional in Talent Development (CPTD), and Certified Case Manager (CCM).
Joseph's professional mission is to help people thrive, not just succeed, in the evolving world of work.
How We Work
Our coaching process is guided by three simple principles — clarity, purpose, and momentum.
Each engagement begins with understanding where you are and where you want to be. Together, we’ll reflect, set goals, and design actionable steps that align with your values and long-term vision. You’ll leave each session with insight, confidence, and a renewed sense of direction — ready to turn self-discovery into meaningful progress. We focus on helping clients:
- Navigate career transitions and reimagine their next chapter
- Build confidence in their professional identity
- Strengthen leadership, communication, and self-advocacy skills
- Reconnect with purpose and meaning at work
Our Values
Human First
Coaching begins with listening, empathy, and trust.
Evidence Matters
Our approach draws on human resource development, positive psychology, and adult learning theory.
Growth is Ongoing
Every insight, every step forward, builds momentum.
Purpose Leads Progress
Sustainable success comes from aligning work with values.
© 2025, Big Apple Coaching LLC. All rights reserved.
Career and Professional Coaching Services | New York, NY